With Love, Bunny was started by Nikky S. Gustafson. She graduated from the Illinois Institute of Art in Chicago in 2004, where she received her Bachelor's Degree of Fine Arts in Fashion Design. She used her knowledge and training in pattern-making, product design and entrepreneurial business to create a special line of original designs influenced by retro television shows. What were a true inspiration were shows like The Brady Bunch and Three's Company, and then mixed with modern ideas like turning junk or discarded ideas into one-of-a-kind originals. Nikky is known for her particular fondness for all things claimed, "Ugly and unwanted, kind of like the Toys of Misfit Island." Each design is held close to her heart and hopes others will get a kick out of the designs as well.